Nine out of ten times, most do not have the time or the resources that a real estate agent may have, so it is best to use someone that is fully committed to selling your property, has access to a wide variety of resources and is focused on getting the highest price possible for your property and most ultimately representing your best interest at all times.
The process starts with a FREE and NO OBLIGATION, 2 part, listing presentation where we assess your motivations/needs and put together a comprehensive marketing plan based on facts and data so we can help you real your goals.
the mission Homes difference.
Our motto is: "Live to make a difference" and that goes beyond the feel good part and extends into the service that we provide. You can expect a 360 level of the highest possible service and in the end, turning your home into a "Mission Home" will go down as much more than a good investment.
needs assessment.
Our first meeting will be a fact finding one. It is important that Gino, your Mission Homes Agent completely understands why you are looking to enter the market. Has your family outgrown the space? Are you relocating for work? Are you under any time constraints?
Along with your motivations for moving, your agent needs all the info you have on the home itself. What is the age of the mechanicals? Have you made any recent improvements?
Do you need to make a purchase as well? If you are selling your current home, you probably need a new place to live, right? If so, we'll talk about what you're looking for in your next home. The more information we have the better we can serve you.
can we get along?
We need to make sure that we like each other enough to work together. If we move forward and go through the sales process together, we’re going to be up close and personal the whole time and we need to be 100% sure that we can be in each other's company for at least ten consecutive minutes at a time.
Home assessment.
There might be issues to repair before debuting your listing. Look at it from the perspective of the new owner. Are there defects, style choices, functional obsolescence, etc that would turn you off if you were buying this home? Take notes on all items that need to be repaired or replaced. Things to consider include:
Outside:
- Does it need a new coat of paint (either because the old paint is obviously cracked or faded, or because of an uncommon choice in color that might turn off prospective buyers)?
- If a house with a yard, is the lawn and landscaping attractive and well-kept?
- If it is a condo, you can’t do much about the building, but is the front door (and balcony, if there is one) appealing?
- Are the windows and doors attractive and in good condition?
- Are the roof (and the gutters) in good condition?
- Is the grass nicely cut, are the hedges trimmed, are the leaves swept up? Are all toys put away such as bikes, scooters, etc.?
Inside:
- Are the interior paints and finishes in good condition (recently updated), or do they need to be freshened up? This is one area with the best ratio of least expensive to most desired. For a minimal investment, you could possibly make or break a sale by having your home look well-kept and inviting.
- Are the appliances in good working order and of recent vintage?
- Are the plumbing and electrical systems in good condition? Are they fully functional?
- Are the carpets or other floor coverings clean and in good condition? Like the paint, are they attractive and well-kept? Floor coverings are worth paying for so that your home makes a good impression.
- Are the sealants (sink, shower, tub, windows) in good condition?
- Are all light fixtures working properly, and is there good lighting in each room so that prospective buyers won’t think you’re hiding something?
Price trend analysis.
Our second meeting will cover the pricing recommendation and marketing plan. Mission Homes uses a proprietary tool called a Price Trend Analysis (PTA). You've heard of a CMA. This is not that.
The standard CMA fails to adequately address a market of rapid price escalation. The PTA reveals price trends to help us set a price in line with anticipated price growth. (Can also be used with buyers.)
The Price Trend Analysis (PTA) is an effective tool we can use to paint a picture of market pricing trends. It gives us a starting point for the discussion on setting an actual price. With a simple, visually attractive format, the PTA allows us to:
- Go beyond showing MLS sheets and “comps” (what everybody else does).
- Present a visual summary of the data.
- Help us see the trends in your local market.
- Demonstrate my expertise in real estate, pricing and knowledge of current inventory
set the price.
Your agent will prepare multiple pricing strategies, tailored to your needs (that we discussed in the first meeting). This allows for flexibility and options so you can make the right choice, based on your needs. Once a price is agreed upon your agent can provide you with a breakdown of expenses/fees so that you can see exactly what kind of profit you can expect to earn. We don't like surprises and there is no "fine print".
choose your cause.
Aside from the service, this is what really sets Mission Homes apart. We all stand for something and when you make your home A Mission Home, 100% of company profit is donated to a cause/charity/organization of your choosing. Choose from one of our network partners or nominate your own.
Marketing Plan.
The marketing plan will encompass a strong, foundational set of tools, but each home will present us with some unique marketing opportunities that we can take advantage of.
The basics can carry us a long way: MLS exposure, Professional photos, a 3d tour showcase, high quality brochures, yard sign, property website, just listed postcards, open house program, digital advertising (see above), relocation network exposure. Your home will have unique features that we can use to help attract the right buyer and we will maximize everything that we can.
Marketing Budget.
How much are you going to spend on marketing expenses? $0.00. The Mission Team covers all marketing expenses from start to finish.
Don't Forget About The Internet.
Social media, Google Adwords, PPC, CPC, CTR, CPA, CPI, CTA's, SEO, MLS, email, A/B split testing, lead magnets, retargeting, engagement rates, pixels, look alike audiences, landing pages, open rates, the list goes on. You get the point.
The internet is much more than a website. Digital marketing has evolved so much and it can be the biggest asset in our marketing plan.
It should be no surprise that most buyers start their home search online and if we can put the right home in front of them at the right time, it can be your home they're moving into instead of your neighbor's.
The unfortunate reality is that, when it comes to digital marketing, most agents won't go beyond putting your home into the MLS and share a quick link on their Facebook page. This winds up leaving tons of opportunity, and quite possibly money, on the table.
Let's put a plan together for your home
.svg){kind=small}
Photograph Your home.
All home buyers now-a-days start their home search online and the first thing they'll see are the photos. This is our opportunity to make a great first impression so we want to do it right. One of the high standards of The Mission Team is to have professional photos done for every one of our listings. No exceptions.
You only have seconds to grab a buyer's attention and if you willingly attach poor quality photos to your listing it can send the wrong message to buyers. That being that you don't think your home is worth, even the basics, of high quality photos. So if they think you don't care, they certainly won't and will pass it right on by.
Get immersed.
Another upgrade of working with The Mission Team is having a Matterport 3D Showcase come standard. Engage buyers with the most realistic, immersive way to experience a property online. A 3d tour goes beyond the usual 2d photos and allows buyers to gain a real sense of the space.
Your home is always open. This complete experience of your home is available to view 24/7—giving you an even greater opportunity to attract more interested buyers.
open houses.
Yes they still work and no other real estate company is as committed to Open Houses. Your Mission Team Agent will be happy to tell you about everything that goes into making the most of an Open House – from attracting attention beforehand to providing more assistance to everyone who attends to following up with all interested prospects directly afterward.
time to negotiate.
Once you have an offer, the real fun begins. Leave your emotions behind when you enter negotiations. You never want to get angry or give away the fact that you’re overly eager. This is when the value of having an agent really shines. Your Mission Team Agent is an expert at negotiating.
Buyer(s) need to come to an agreement (in writing) regarding the following:
- Price.
- Inspection Contingencies.
- Financing Terms.
- Date Of Closing.
- Date Of Possession.
- It would be prudent for you to have an attorney review any and all contracts before the deal is finalized.
closing process.
Once the contract has been negotiated and accepted by both parties the closing process begins. The buyer has the right to a home inspection (if it was asked for in the offer), the attornies review and finalize the deal, the appraisal takes place and the loan is secured (unless buyer is paying cash).
As you can see, selling a home is a lot of work and when it comes to something like the biggest investment you'll ever make, it's best to leave it to the professionals. The Mission Team has the know-how, connections and resources to get the job done and make your life much easier. Make your home A Mission Home.
